In celebration of Chef Boyardee's 90th anniversary, Conagra released a “Throwback Recipe” complete with old-school labeling and new-school simple ingredients. So, we met them where they were, at the intersection of nostalgia and modernity, with a remixed version of the iconic Chef Boyardee jingle, reimagined by a surprising and unlikely duo. Start the Par-dee, an original song by hip-hop superstar Lil’ Yachty and pop living legend Donny Osmond appealed to both Millennials and their parents. Not just a branded video, the song also lived on major streaming platforms including Spotify and Apple Music.