Political ads can get ugly, and the 2016 election saw more mudslinging than ever before. Knowing that 80% of people were frustrated by the increasingly negative tone of political ads, Hefty did what it does best and “cleaned up” the internet. For five days leading up to the 2016 presidential election we replaced political ads and ran banner ads on major news sites, including a CNN homepage takeover, and six second pre-roll ads geo-targeted to swing states. People who were sick and tired of all the trash-talking were thrilled to see that “this political ad has been trashed thanks to Hefty.”